Facebook advertising can be targeted at a specific person: study

A piece of research undertaken by scientists at the Universidad Carlos III de Madrid (UC3M) and the Graz University of Technology (Austria) shows that an advertising campaign on Facebook can target a specific person, with the campaign being based only on four unique interests assigned to the user by the social network.

A piece of research undertaken by scientists at the Universidad Carlos III de Madrid (UC3M) and the Graz University of Technology (Austria) shows that an advertising campaign on Facebook can target a specific person, with the campaign being based only on four unique interests assigned to the user by the social network.