Team proposes a data-driven approach for a more sustainable utility rate structure

Many drivers use tollways to get from point A to point B because they are a faster and more convenient option. The fees associated with these roadways are higher during peak traffic hours of the day, such as during the commute to and from work. With this structure, drivers who are not adding to the heavy flow of traffic do not have to pay higher toll prices. However, those who utilize the toll road during more congested hours pay a premium to use the faster, more convenient highways.

Team proposes a data-driven approach for a more sustainable utility rate structure
Many drivers use tollways to get from point A to point B because they are a faster and more convenient option. The fees associated with these roadways are higher during peak traffic hours of the day, such as during the commute to and from work. With this structure, drivers who are not adding to the heavy flow of traffic do not have to pay higher toll prices. However, those who utilize the toll road during more congested hours pay a premium to use the faster, more convenient highways.